Posted by : Jaiser Abbas Wednesday, July 26, 2017

Haier has made big inroads in the home appliance market in Pakistan to the extent that the brand today leads the competition in most major categories. The competition, particularly one local brand, apparently unable to compete on quality, features and technology innovation, has resorted to unconventional methods in an effort to halt Haier’s increasing sales in the refrigerator category.

Reports say that the affected competing brand is threatening dealers with punitive measures, including fines and dealership cancellation, blaming them for their slipping sales and accusing them, unfairly of promoting the Haier brand. The affected dealers, faced with these negative tactics have launched a protest. The dealers say Haier’s increasing popularity and the resultant increase in sales is driven by high consumer confidence in Haier products, itself the result of the brand’s continuously increasing awareness and positive brand equity in the market.


The Haier management has assured all dealers of their full and active support ro help them combat any negative tactics adopted by the competition, particularly the threat to cancel dealerships. In this context a Haier sales and marketing team led by Haier’s National Sales Manager Mr. Suhaib Rathore, and including the Product Manager (Refrigerators) Mr. Tang Youhu and Mr. Kashif Javed are visiting dealerships to express their complete confidence in and full support for them.

The team visited Sialkot and met with Mr. Usman Soni, proprietor of Soni Electronics one of the affected dealers. The Haier team on behalf of the top management of Haier assured Mr. Usman Soni and his sales team of their full support at all times and in all circumstances.

Mr. Usman thanked the Haier management and expressed his satisfaction in the positive response and active support given by Haier.

About Author

Fahmina Arshad is Blogger, Social Media Activist, Women Rights activist, women rights defender, feminist, women issues advisor and ambitious to work for Women Growth in Pakistan.

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